Call us today to chat about your project on 01271 859299 or email us |

Just a menu design? No, it’s a psychology experiment

Posted by on May 8, 2017 in Design, Marketing
Just a menu design? No, it’s a psychology experiment

You may think that menu design is simply a way to show what’s on offer to customers. Wrong. Menus can be a subtle way of making customers buy what the business wants them to buy. That’s one of the messages, from Priceless: the Myth of Fair Value (and How to Take Advantage of It) by William […]

What Build a Bear taught me about storytelling

Posted by on Apr 24, 2017 in Digital, Lucky Dip, Marketing, Publishing
What Build a Bear taught me about storytelling

It was half term last week, so like many other parents I was juggling childcare and work – and I’ve learnt from experience that you can’t do both well, so my phone was off for the day and I didn’t check emails. Ironically this free headspace made me think about work, and it was all […]

A reason to stop and listen

Posted by on Apr 10, 2017 in Digital, Lucky Dip, Marketing, Publishing
A reason to stop and listen

The only way to matter is to first work out what matters. I was in town the other day walking along minding my own business, as you do. Lost in my little world of to dos – have I remembered to get everything? What was that thing I had to get for dinner? Have I […]

What the Dolmio pepper hacker taught me about what your business REALLY does

Posted by on Mar 27, 2017 in Design, Marketing, Print, Publishing
What the Dolmio pepper hacker taught me about what your business REALLY does

I stumbled across an advert from Dolmio Australia and it’s well worth a look as it typifies the difference between what a business does and what it REALLY does. It’s about a device called the Dolmio Pepper Hacker. Confused? Let me explain, but first here’s the ad.     Heirarchy of Needs Now as anyone […]

Storytelling

Posted by on Feb 27, 2017 in Uncategorized

At Salt Media we’re in the storytelling business so we’ve pulled together some ideas, tools and techniques that will make you better at attracting customers through storytelling. But first, a story of my own Like every good parent I try to read to my kids every night. And like every parent sometimes life gets in […]

Don’t listen to trip advisor reviews (unless they’re good)

Posted by on Feb 13, 2017 in Marketing, Publishing

Don’t listen to Trip Advisor reviews (unless they’re good) Hospitality is the only industry I can think of where rank amateurs can write reviews of businesses for everyone else to see, with no reference made to their own abilities or experience. Or even what kind of mood they were in. I don’t know any food journalists who […]

Sell the sizzle not the sausage

Posted by on Feb 13, 2017 in Design, Marketing, Print, Publishing
Sell the sizzle not the sausage

Recently I went on a family trip to Italy. I love the country and its approach to life, to the appreciation of the beautiful things in life, of art, food and design. And they’ve applied this the most boring of items – airport signs. The essence of good design is making the humdrum useful while […]

Media Sales Opportunities

Posted by on Dec 14, 2016 in Uncategorized
Media Sales Opportunities

We’re looking for two media sales superheroes to join our team. The mid level position: £22,000 OTE At Salt Media you get the respect you deserve regardless of how long you’ve been selling. If you’ve got a couple of years sales experience under your belt and want to take your career to the next level […]

Restory inspiring women launch

Posted by on Feb 8, 2016 in Design, Marketing, Print, Publishing
Restory inspiring women launch

Sometimes what starts as a small idea, grows and grows to take on a life of its own … That’s certainly what happened with the Inspiring Women 2016 which was launched at the start of February at Boston Tea Party in Barnstaple. Our was plan to create a feature on eight inspiring women in our […]

Food Reader Awards 2016

Posted by on Jan 27, 2016 in Design, Marketing, Print, Publishing
Food Reader Awards 2016

We don’t want to boast, but we know how to throw a bloody good knees up The Salt Media team threw on their sharpest suits and fave frocks for our annual Food Reader Awards at Yeo Valley’s funky headquarters in Blagdon on January 25. The awards saw our biggest response yet from the Food Magazine readers, […]