When we first encountered Saunton Seasons, it was a 16 page brochure of breaks at Saunton Sands Hotel. We deconstructed the idea and put it back together as an engaging magazine with editorial features as a way of encouraging people to visit the hotel. Through the use of emotive photography, interviews with staff and guests, and guides to places to visit, it's become a powerful sales tool. The magazine is published twice a year and distributed by direct mail, through the hotel and as an online digimag.