Salt Media undertook a review of Marsdens' marketing, providing key strategic direction and brand identity guidelines including a redesign of the logo. Having used a cottage illustration for years it was keen to keep the device, but to bring it into the 21st century. We created a simple and stylish reworking of the cottage and introduced a contemporary typeface and signature Farrow and Ball-type colours to echo the upmarket properties represented by the company. The rebranding has been rolled out across all of the company’s marketing materials including website, brochure and signage.